10 (not so) surprising social media statistics

Fast Company shares the 10 surprising social media statistics that will make you rethink your social strategy.  I wouldn’t go as far as saying that all of them are really all that surprising, but they are mostly interesting.  Here they are in a nutshell:

  1. The fastest growing demographic on Twitter is the 55-64 year age bracket.
  2. 189 million of Facebook’s users are “mobile only”.
  3. YouTube reaches more US adults aged 18-34 than any cable network.
  4. Every second two new members join LinkedIn.
  5. Social media has overtaken port as #1 activity on the web.
  6. LinkedIn has a lower percentage of active users than Pinterest, Google+, Twitter and Facebook.
  7. 93% of marketers use social media for business.
  8. 25% of smartphone owners ages 18-44 say they can’t recall the last time their smartphone wasn’t next to them.
  9. Even though 62% of marketers blog or plan to blog in 2013, only 9% of US marketing companies employ a full-time blogger.
  10. 25% of Facebook users don’t bother with privacy settings.

Read the whole thing for more details, links, stats, visualization, and ideas on how to utilize this information.

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