Mashable reports that Steve Wilhite, the inventor of GIF (Graphics Interchange Format), during the lifetime achievement ceremony insisted that it's pronounced "JIF", not "GIF". [rant mode on]What?! "GIF" is not "GIF, but "JIF"? Non-sense! It's give, not jive. Girls, not jirls. Gift, not jift. And even if he believes that that's the correct way to pronounce … Continue reading JIF, not GIF