Blog of Leonid Mamchenkov

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Nuke the fridge

Posted in All, Movies, Technology, Web work on June 20th, 2008 · No Comments

I’ve recently enjoyed the “Indiana Jones and the Kingdom of the Crystal Skull” movie.  However there was one particular scene which sticks out.  It was the moment when Indiana yet again avoided his certain death, this time by hiding in the kitchen fridge.  He was supposed to die of a nuclear explosion, but the fridge saved his hat.

Impossible?  Of course.  But there was something more to this.  Something that bothered me for the last few days.  Something that I could not find the words to express.

It turns out, I am not the only one.  There was a hot discussion at IMDB forums, and at other places that have crowds of movie watchers and reviews.  And apparently, a new term was born - “nuke the fridge“.

This is also a nice example to illustrate how the world changes with the Internet.  Lots and lots of people talk about lots and lots of things.  24×7.  Non-stop.  That generates lots of ideas, sub-cultures, products, and services.  And, in tern, lots and lots of money for people who dig it.  Nice.

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