The Art of the Start

I’ve just finished reading the book called “The Art of the Start” by Guy Kawasaki. The books is about the art of starting and operating a company in its early stages. And it’s a great piece altogether! Guy Kawasaki is a very smart and funny guy. He’s very much experienced too.

The book is excellent on so many levels that it’s almost impossible to describe. It is short and to the point. It is written in a simple, direct language. It has lots of bullets, large font, and very short chapters. Every chapter has a FAQ (Frequently Asked/Avoided Questions). There is plenty of recommended reading pointers. Also, the book is very practical and is based on a lot of experience and common sense. And there are lots of smart quotes too – at the start of every section there is at least one. And the index is great. And so many subjects are covered from pitching to managening people. And, and, and…

Gladly, Guy Kawasaki is very well represented on the web. You might have noticed that already, since I often link to his blog.

If you are interested in this book, but haven’t made up your mind if you should buy it or not, watch this video. You’ll get the taste of it from the author himself. And yes, it is that great.

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